OPINION | This article contains commentary which reflects the author’s opinion.
The NBA ratings are down for another year, and that’s because “woke” athletes are pushing a left-wing agenda, thinking their livelihoods will be better served.
Last year, they pushed Black Lives Matter during the NBA season inside the COVID bubble in Orlando, Florida. I know what I see when it comes to these activist athletes, do you? I see part-time wannabe vocal voiceovers who want to be revered and praised for making statements about what’s happening in the black community. Still, many don’t do anything that has sustainability.
Bobby Burback, a journalist at OutKick, writes, “Self-inflicted wounds are purposely ignored until they can’t be. For the NBA, that moment is inching closer. Coming into the 2020-21 season, NBA games on ABC — the league’s most important partner — were down 45% since 2011-12. On cable, it’s only slightly less damning. NBA broadcasts on TNT were down 40% and 20% on ESPN.”
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“To stick with more recent trends, the past two NBA Finals crashed to double-digit declines, with the most recent falling down 51% to a record low,” Burback continues. “Last season’s NBA on ABC games fit that same category, recording the lowest average (2.95 million) on record. According to The Athletic’s Ethan Strauss, that record will break once again this season.”
“Eventually, it will be official: The NBA again lost viewership on its ABC games, down from last season’s all-time low,” Strauss writes. “Based on how this average drops as the season moves along (it starts highest after the Christmas games bonanza), we can safely project that the ABC games will finish at a mark that’s lower than last season.”
Burbank doesn’t touch on the activism effect, but that’s the reason why they’ve hit rock bottom.
If you are going to screw most of the population, tagging them as racist, hateful people, don’t expect them to give you their money. And yes, the reason the Democrats are the party of the ragtag hierarchy of all-inclusive minority groups down to the last trans gay guy who says he is a lesbian is that the people they are scape-goating are still the majority, despite every commercial and ad you see that makes it look otherwise.
I could call out LeBron James as he wants to be the face of the NBA but he’s just a politically illiterate pawn who has been pressured to get into something he is really uncomfortable with. I remember a few years ago, during an interview, he used the term, negative racism. I almost lost my jaw.
The NBA as well as the NFL and others are losing a huge fan base that leans politically right, and don’t want politics injected into the games they watch. Lecturing isn’t what people want. They go to the game to get away from politics and if the athletes knew this, they would be more informed.
The NBA has suffered another ratings disaster, with ABC falling 45 percent since the 2011-12 season, while TNT was down 40 percent, and ESPN was off 20 percent. https://t.co/SzN0qrTNdS
— Breitbart News (@BreitbartNews) April 19, 2021
There’s no place for politics in sports. The ratings prove it 👇 https://t.co/Dh3L17OWfQ
— Trish Regan (@trish_regan) April 19, 2021
Last season was an all time ratings low for the NBA. Until this season. Which is even worse. https://t.co/k0M64XN5vq
— Clay Travis (@ClayTravis) April 17, 2021
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