It looks like the NBA is on a downward spiral that not even LeBron can save.
As a matter of fact, it appears that viewers are trying to avoid him altogether.
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Ratings for the NBA Western Conference Finals have hit an all time low, and the viewership was actually drastically higher for last year and it didn’t even feature LeBron.
From Sports Illustrated
The biggest loser was the Western Conference Finals on TNT, as the Los Angeles Lakers-Denver Nuggets series was supposed to start an uptick, given that the series featured LA star LeBron James. But one game dropped a staggering 41 percent in viewership from a comparable matchup last season between the Golden State Warriors and Portland Trail Blazers, as relayed by Carlos Garcia of Game7.
Meanwhile, an Eastern Conference Finals game between the Miami Heat and Boston Celtics on ESPN dropped 15 percent when compared to last season (Toronto Raptors-Milwaukee Bucks), and a whopping 44 percent from two years ago (Cleveland Cavaliers-Boston Celtics).
Overall, the six conference finals games broadcast by TNT and ESPN combined to average a meager rating of 2.4, per Show Buzz Daily.
When compared to every sport but the NFL this fall, that’s actually not horrible. The conference finals even occasionally outdrew college football. But when compared to NBA seasons past, it’s been quite a nosedive.
For instance, last year’s conference finals series averaged a rating of 3.9, with no West finals game falling below 4.2.
And unlike this season, neither 2019 series had LeBron.
Wow, that’s gotta be a real kick in the corn flakes for old LeBron?
Maybe it’s all his polarizing political grand standing that has folks tuning out?
Just a thought…
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